The International Journal of Business Impact (IJBI) is a biannual journal focused on serving the business fraternity in its endeavors to stay in tune with the ever-changing and dynamic business environment. The journal supports scientific investigations to find solutions to current and future business challenges in a systematic and organized manner. IJBI emphasizes making an impactful contribution to various dimensions of business and management by publishing the finest research based on originality, significance, interdisciplinary nature, insightful ideas, and trends affecting professionals, industrialists, entrepreneurs, researchers, and the wider public. It covers wide-ranging fields such as: ??? Strategic Management ??? Production Management ??? Entrepreneurship ??? Business Ethics ??? Marketing Management ??? Organizational Theories ??? Innovation Management ??? Leadership