International Journal of academic Research & Development (IJAR&D) ISSN: 2395-1737 (Print) is a peer reviewed refereed quarterly journal focusing on current issues on Multidisciplinary areas of Business, Management, Marketing and IT. The journal was started on 2015. In our endeavor to upgrade our benchmarks continuously and in our pursuit to disseminate quality education, we are bringing out the IJAR&D. The objective of the journal is “to provide a platform to worldwide academician, researchers and policy makers and also to bring beneficiaries and functionaries of various systems to share their views, experience, knowledge, skills, etc.” The Journal will include research-based articles, which would give the opportunity to share the benefits of experience & expertise of reputed academicians & Industry experts.